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What the beauty industry doesn't want you to know

We grow up and are programmed like every other woman to buy skincare products based on expensive advertising campaigns, photoshopped models in glossy magazines and what the celebrities are using this month but...

we have absolutely no idea what's really in them.

Are we actually sure that these cosmetic and skincare companies have our best interests at heart, that they actually care if our skin stays younger and our health intact or is the point more about how much money they can make?

I have spent the past 3 years researching everything that goes into skincare products; from high street brands to farmers markets and fairs to natural and very high end brands and the pattern that repeats itself over and over again is the same, no matter what the product costs or which country it originates and I'm about to share all this information with you.

The first secret: The shocking truth about chemicals in skincare.

Our products nearly all contain small amounts of something nasty and often upto 5 different chemicals known to cause cancer, unbalance the endocrine system and play havoc with our health. These in themselves may not be dangerous as the quantity is so small, except that we apply the same chemicals day after day, sometimes twice a day and even worse than that is that we combine them with other skincare products that also contain chemicals.

Recent studies show that an average women applies over 100 different chemicals on her skin each day... and we wonder why we get sick!

So why do beauty brands add all these chemicals and how are they getting away with it? 

Most bath, shower and skincare products only contain about 10% of any useful ingredient, the other 90% is often water. When you add water to a product that is going to be opened everyday it will quickly turn stagnant and is known to produce the ecoli virus therefore chemicals need to be added to keep the water content from becoming contaminated.

Then there are the chemicals added to keep the ingredients mixed at all times, so that they don't separate between use.

Then other chemicals added to make a product feel smoother, softer, spread better, absorb faster

And lastly chemicals for fragrance and colour and to extend shelf life.

Sounds idyllic doesn't it? and all these go onto your skin... and then what happens? More than 60% of what is applied to your skin is then absorbed into your bloodstream. It's the fastest and most effective way to get chemicals into your blood.

The second secret: For those who use organic, natural skincare products.

Did you know that certified organic brands can legally use upto 10% chemicals and toxins in their products and some even 20%, so your natural products, although much better that their non organic counterparts, are probably not as pure as you thought.

The third secret which includes all natural skincare brands as well as toxic ones,

is, that almost every ingredient that goes into a skincare product is refined, this means cooked, processed and denatured, leaving it dead. The ingredients are all cooked at over 250°C/470°F for several hours.

This is done to remove irregular colours, unusual smells and increase shelf life from months to years so that products may sit in transporters and warehouses and then on shop shelves for months before you buy them and the product will not have changed or degraded in anyway and that is exactly why your skincare products do not produce impressive results

By refining the ingredients, upto 80% of the valuable nutrients and enzymes needed to heal skin or help fight against ageing are killed off, leaving the product rather dead. It's the difference between drinking a green smoothie or eating a plate of vegetables that have been cooked on a high heat for several hours. There are simply just not many nutrients left.

 

Secret four: Your beauty products are very heavily diluted.

Many only contain as much as 10% of anything even remotely good for your skin and the rest is bulked up with water or economic bulking oils such as sunflower, vegetable or palm oil. While these bulking ingredients are not harmful, they will offer very few benefits to your skin.

Secret five: The forgotten truth about ancient medicinal plants

There are many incredible plants and trees that have existed since thousands and sometimes millions of years and that are capable of curing many ailments and rejuvenating our skin, however, as these potent natural ingredients are costly to acquire, many beauty brands avoid them and opt for cheaper chemical replacements sadly.

So what should we look for?

I could provide you with a list of ingredients to avoid and you could spend the next few weeks trying to decipher every skincare label on the shelf but who has time for that right? So here is the easy two-step guide to acquiring healthy beauty products. 

Firstly, choose brands that are organic and ethical,

Take the time to visit their website to check that they are genuine and not just using marketing language as there are literally thousands of brands out there who claim, on their packaging, to be natural and pure but are far from it and this is still, all totally legal!

Secondly, price is another clue. You get what you pay for! 

With the exception of some high end brands where we are paying mainly for the exclusive name, glamorous world wide advertising campaigns, masses of glossy packaging and huge celebrity sponsorships, there is no way we can buy good quality, healthy and effective beauty products at low prices. Quality cosmetic ingredients are expensive to buy and formulate, so if you’re finding products that are cheap to buy, you can be sure there is nothing very valuable to your skin in them and they probably contain plenty of nasties.

The good news is that although effective and health beauty products are more expensive, we only need to use a little. Most existing beauty products contain 80% to 90% water or cheap fillers so a lot of the product is needed to be applied and often to obtain any result. When using something entirely natural, a little goes a lot further so do a little homework, find a brand you can trust and treat your skin with the proper skin food it needs. The results are priceless in the long term.

If you'd like to check out the world's only skincare products that are 100% natural, undiluted, uncooked and unbleached please click here

www.swisstoniq.com